Privacy Policy

We attach great importance to data protection. Your personal data is collected and processed in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).

Responsible party
The party responsible for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR is:

AssetMetrix GmbH
Emmeram von Braun, Barbara Münch
Theresienhöhe 13
D-80339 Munich

The responsible party alone or together with others decides on the purposes and means of processing personal data (e.g. names, contact data, etc.).

Revocation of your consent to data processing
Some data processing procedures are only possible with your express consent. A revocation of your already given consent is possible at any time. For the revocation it is sufficient to send an informal message by e-mail to the contact address stated in the imprint. The legality of the data processing up to the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority
As the person concerned, you have a right of appeal to the responsible supervisory authority in the event of a breach of data protection law. The responsible supervisory authority for data protection issues for our company is the Bayerisches Landesamt für Datenschutzaufsicht.

Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to yourself or to third parties. It is provided in a machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.

Right to information, correction, blocking, deletion
You have the right to free information about your stored personal data, the origin of the data, its recipients and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data at any time within the scope of the applicable legal provisions. In this regard and also for further questions on the subject of personal data, you can contact us at any time via the contact options listed in the imprint.

Data protection officer
You can contact our data protection officer at the following address:

Thorsten Ewald
Carl-Zeiss-Ring 21
D-85737 Ismaning
Phone: +49 89 991 52 21 7

Server log files
In server log files, the web server on which this Internet offer is provided collects and stores information that your browser automatically transmits to us. These are:

• Visited page on our domain
• Date and time of the server request
• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• IP address

This data is not merged with other data sources. Data processing is based on Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Contact form
Data transmitted via the contact form, including your contact data, will be stored in order to be able to process your inquiry or to be available for follow-up questions. This data will not be passed on without your consent. The data entered in the contact form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). A revocation of your already given consent is possible at any time. An informal notification by e-mail is sufficient for the revocation. The legality of the data processing processes carried out up to the revocation remains unaffected by the revocation. Data transmitted via the contact form will remain with us until you request deletion, revoke your consent to storage or until there is no longer any need for data storage. Mandatory statutory provisions – in particular retention periods – remain unaffected.

For integration and display of video content our website uses plugins from YouTube. The video portal is provided by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When a page with an integrated YouTube plugin is opened, a connection to YouTube’s servers is established. This will tell YouTube which of our pages you have visited. YouTube can associate your surfing behavior directly with your personal profile if you are logged into your YouTube account. You can prevent this by logging out beforehand. The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Details on the handling of user data can be found in YouTube’s privacy policy at:

The so-called "Insights" on our Facebook page provide us with statistical data of various categories ("Insights Data"). These statistical data are generated and provided by Facebook. As the operator of the site, we have no influence on the generation and display of these statistics. We cannot deactivate this function and cannot prevent the generation and processing of Insights data. With regard to the processing of Insights data, Facebook Ireland Limited ("Facebook Ireland") and AssetMetrix GmbH are joint controllers within the meaning of Art 26 DSGVO. We have therefore entered into an agreement with Facebook Ireland which defines the responsibilities with regard to the processing of Insights data. Under this agreement, Facebook Ireland has assumed primary responsibility under the DSGVO and Facebook Ireland fulfils all obligations under the DSGVO with respect to the processing of Insights Data. The exact content of the agreement can be found at:

Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our website more user-friendly, effective and secure. Some cookies are "session cookies." Such cookies are deleted automatically at the end of your browser session. However, other cookies will remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website. You can use a modern web browser to monitor, restrict or prevent the setting of cookies. Many web browsers can be configured so that cookies are automatically deleted when the program is closed. Deactivation of cookies may result in limited functionality of our website. The setting of cookies, which are necessary for the exercise of electronic communication processes or the provision of certain functions desired by you, takes place on the basis of Art. 6 Para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g. for analysis functions), these are treated separately in this data protection declaration.

Liidio Oy ( technologies are used to collect, process and store data for marketing purposes and to identify web visitors for statistical analysis of visitor access. The Leadfeeder technology uses this data to determine addresses, but only in those cases in which it can ensure that it is a company and not a single person as a visitor. So-called cookies may be used for this purpose. Cookies are small text files that are stored on your computer and enable an analysis of your use of the website. The company data collected by Leadfeeder may also contain personal data. Leadfeeder may use information provided by visits to the websites to create anonymous user profiles. If IP addresses are collected, they will be made anonymous immediately after collection by deleting the last number block. Further information and Leadfeeder’s privacy policy can be found here.

This website uses Hotjar, an analysis software of Hotjar Ltd. ( With Hotjar it is possible to measure and evaluate the usage behaviour on this website. The following information is collected in relation to the user’s terminal device and browser: IP address of the end device, screen resolution of the end device, end device type, geographic location, language preferred when displaying the Web site, user interactions (mouse events, keystrokes) and log data (referring domain, pages visited, geographic location, language preferred when displaying the Web site, date and time when accessing the Web site pages). This website uses cookies to collect non-personal data, including standard Internet protocol data and information about end user behavior patterns when visiting this website. This is to provide you with a better user experience, to identify preferences, diagnose technical problems, analyze developments and help improve this website. Cookies are small files that are stored by websites on computers or end devices for the purpose of logging and improving the functionality of the website. Hotjar also uses cookies to determine whether the user has opted not to be tracked by Hotjar services. By visiting the opt-out page and clicking on "Disable Hotjar", you may at any time refuse the collection of your data by Hotjar when you visit a customer website.

Google Analytics
We use Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter "Google". Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by these cookies, such as the time, place and frequency of your visit to the website, including your IP address, is transmitted to Google in the USA and stored there. We use Google Analytics on our website with an IP anonymization function. In this case, Google will already reduce your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and thereby make it anonymous. Google will use this information to evaluate your use of our site, to compile reports on website activity for us and to provide other services relating to website and Internet use. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will, according to its own statements, under no circumstances associate your IP address with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. Google also offers a deactivation option for the most popular browsers, giving you more control over what information Google collects and processes. If you activate this option, no information about your visit to the website will be transmitted to Google Analytics. However, activation does not prevent information from being transmitted to us or to other web analytics services that we may use. For more information about the opt-out option provided by Google and how to enable this option, click here. You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set which prevents the collection of your data on future visits to this website: Disable Google Analytics

This website uses the web analysis service software Matomo (, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand ("Mataomo"), to collect and store data based on our legitimate interest in statistical analysis of user behaviour for optimisation and marketing purposes in accordance with Art. 6 para. 1 lit. f GDPR. From this data, pseudonymised user profiles can be created and evaluated for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the Internet browser of the page visitor. The cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers. The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym. If you do not agree with the storage and evaluation of this data from your visit, you may object to its storage and use at any time by clicking on here. In this case, a so-called Opt-Out-Cookie is stored in your browser, which means that Matomo does not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie is also deleted and may have to be reactivated by you.

Twitter Plugin
Our website uses functions of the Twitter service. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the "Re-Tweet" function, websites you visit are linked to your Twitter account and published in your Twitter feed. Data is transmitted to Twitter. We have no knowledge of the content of the transmitted data or the use of this data by Twitter. Details can be found in Twitter’s privacy policy: You can change your privacy settings on Twitter:

Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your end device. Google AdWords cookies expire after 30 days and are not used to personally identify users. The cookie enables Google and us to recognize that you clicked on an ad and were redirected to our website. Each Google AdWords customer receives a different cookie. Cookies are not trackable through AdWords customer websites. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. Adwords customers can see how many users clicked on their ad and were redirected to pages with a conversion tracking tag. However, AdWords customers do not receive any information that enables personal identification of users. If you do not wish to participate in tracking, you can object to its use. Here, the conversion cookie must be deactivated in the user settings of the browser. Thus no inclusion in the conversion tracking statistics takes place. Conversion cookies" are stored on the basis of Art. 6 para. 1 lit. f GDPR. We as website operators have a legitimate interest in analyzing user behaviour in order to optimize our website and our advertising. Details on Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: You can use a modern web browser to monitor, restrict or prevent the setting of cookies. Deactivation of cookies may result in limited functionality of our website.

Google Web Fonts
Our website uses web fonts from Google. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using these web fonts it is possible to present you the desired presentation of our website, regardless of which fonts are available to you locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and forwarding your data to Google. This is your IP address and which of our pages you have visited. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website. Details about Google Web Fonts can be found at: and further information in Google’s privacy policy:

Links to other websites
Our website contains links to other websites. We have no influence on whether their operators comply with the data protection regulations.